NDignite Connection LIVE February 14

Author: Debra Wisler

Current NDignite Connection students should plan to join the NDignite Connection LIVE session on Sunday, February 14, 2016 at 4:30pm in the Online Learning Center.​

Theme:  Respect for Diversity: Seeing the world through a different lens

Guest Speaker: Max Siegel


Nationally renowned sports and entertainment executive Max Siegel became the fourth CEO of USA Track & Field on May 1, 2012. In his first three years on the job, Siegel led USATF to financial growth and programmatic evolution that is unprecedented in the Olympic family, including an 84.2% increase in annual revenue from 2011 to 2014 with a nearly five-fold growth in net assets.

Siegel quickly went to work on growing the USATF business. Since February 2013, USATF has made nine partnership announcements, including seven in 2014. Among those are partnerships with The Hershey Company, Neustar, Subway, Rosetta Stone, University of Phoenix, Coach’s Eye, and a landmark deal with Nike that drew the attention of the national and international sports business communities.

He previously served as President of Global Operations at Dale Earnhardt Inc., as Senior Vice President at Sony/BMG and as President of Zomba Gospel, Tommy Boy Gospel and Verity Records.

As the owner of Rev Racing, Siegel took NASCAR’s Drive for Diversity program and advanced it from a fledging effort to add diversity to the sport into a competitive juggernaut on the racetrack.

Siegel is a former director on the boards of USATF and the USA Swimming Foundation. In addition to representing sports figures such as Hall of FamersReggie White and Tony Gwynn, Siegel also is the author of “Know What Makes Them Tick: How to Successfully Negotiate Almost Any Situation.” Siegel is the first AfricanAmerican to graduate with honors from Notre Dame law school.